Analisis Perilaku Konsumen Terhadap Tingkat Kepentingan Label Halal pada Bahan Pangan

Abstrak

Bobos is the village that the entire Muslim Community with a fairly high level of consumption and is identical to the boarding schools and religious education center. With a background of religious knowledge is sufficient, this is the basis of public knowledge in differentiating clean and unclean foods as well as being the basis of decision making by consumers in buying food by looking at the label halal listed on the packaging. The purpose of this study were (1) Identifying how much attention to the halal label on foodstuffs; (2) to analyze the level of understanding of villagers Bobos related refined products and foodstuffs (3) Analyze the factors that most influence on the level of interest in the halal label foodstuffs. The results showed that the level of attention of consumers in the village of Bobos greatly to the benefit of halal labels on foodstuffs. This is evidenced by the 53.6% of respondents said that MUI halal label be an indicator of a halal food. Results of multiple linear regression analysis showed the factors that significantly influence the level of interest halal label, namely literacy kosher, halal label to health reasons and with significant value respectively by 0015. 0.001 and 0.004. whereas the factors that influence but not significant, ie piety and confidence in the kosher food with significant value respectively by 0821 and 0864.